Accelerator for Marketers

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

The decision-making cycle that a marketer used to keep in mind while wooing a customer had well-demarcated areas on the graph. The attention-capture phase was full of information and appeal. It was later in this cycle that persuasion led to action, or need got converted into a purchase decision.

Then something unexpected happened. Internet arrived. Renaissance in the realm of business redefined politics. Geography underwent a shake-up. Technology, armed with mobility revolution, became the new common denominator and equalised everyone all across the world. Language translation services started populating everywhere.

So now a pack of oats manufactured in the US is not a small batch meant for Americans. Anyone could be opening it the next week after it moves out of the factory. This ‘anyone’ can be a German, French, Dutch or an Asian customer: provided that this new customer can read what the pack says. Or much before that, what this brand’s website or app says. This is where a brand can cut the chase by a large factor and approach new segments.

The decision life cycle is now more complicated but more pervasive than ever before. The identification of need can happen while a person is browsing through a website. The curiosity for more information can be triggered at any point – whether it is clicking on an app, an online marketing message or a line read somewhere in one’s social networking circle. This is why language assumes a never-before significance. It appears on any point in the PLC (Product Life Cycle) graph and it is the only tool that is shrinking the ‘need to persuasion’ gap in one quick moment.

As long as a person is able to comprehend the marketing trigger, a product message, a manual, a social alert, a software footnote; the marketer’s job becomes easier and faster than it was possible, so far. Language translation enables this transformation. It allows a marketer to leapfrog the distance between ignorance and brand-loyalty for a customer in radical ways.

Translation experts do this empowerment by fulfilling the execution bits of a new-age strategy. They are able to hire and leverage professionals in clever and strategic ways, be it a German translation to English, a French aisle or a Japanese website. Language is no more a medium of content but also a lever that can completely change marketing dynamics for brands to apply and tap.

The boundaries get dissolved when a language is applied in a way that is personalised, nuanced, and familiar. This is why it is easy to slip and make language a complex tool, especially in regions that speak German or Spanish. These languages need a special degree of depth and precision of syntax that only professionals can handle. Whether it is translating Dutch to English, or German to English; the structural complexity and cultural context of these languages need expertise and attention to detail.

That’s why it is important to go for the right translation agency, and language translation service which comes with not just a rich pool of talent but also experience to cushion the rigour that some markets demand.

Language can be quite a compelling advantage which can equip brands in unprecedented ways. When tackled in a smart and carefully planned manner, it can be the distinction that makes a brand catch attention quickly and persuade with impact. When handled with negligence, it can be just the opposite force.

Choose to localize and succeed with the best name in the industry – Mayflower Language Services. They can localize your product in 100+ languages, serves in 20+ countries with 1000+ clients and 12+ years of industry experience

PlanningTravelling Alone

Often people are shocked when they hear that I love to travel alone. Some state that they would be afraid to do this while others imply that they just don’t think they would enjoy the trip without having people accompany them.

Well, there are several advantages to going solo:

1. Planning is much easier. You just think about where you would like to visit and start researching your options. You can open an email with flight offers and book whatever grabs your attention at the time without having to consult or compromise.
2. Travelling is more flexible. If you miss a plane or decide to get sidetracked you can coordinate things based on one schedule only – your own. You don’t have to worry about anxiety or commitments of others in your party. In fact, you could even choose to give up your seat on an overbooked flight and receive hundreds of dollars from the airline for doing so.
3. Opportunities abound. It is a lot easier to purchase one ticket to a popular event that two. Several times I have impulsively arrived at a box office and found that the concert was sold out – except for one great ticket – MINE! Would you believe twenty-third row center for Natalie Cole in Seattle?
4. Relationships develop. Frequently I am invited to join interesting people at their table for a meal when they realize that I am on my own. I have made amazing friendships and enjoyed great conversations on trips that wouldn’t have occurred if I had been with other people.
5. Culture can be experienced first-hand. There is always time to visit with hotel or restaurant staff, discover local adventures or learn about the language and customs from a shop keeper because no one is waiting for you or wanting to do something else.
6. Plans can be altered. You can sleep in, order lunch in mid-afternoon or take an impulsive detour without upsetting anyone else’s itinerary.
7. You set the pace. I have learned to walk slowly and rest often – a situation that does not match that of many other people. Last month, in Ronks, Pennsylvania, for example, I chose to take advantage of an outdoor Amish-made rocking chair so I could just rock and people-watch for two hours. I loved it but know that not everyone would have felt the same way!
8. You spend less money. At least I do because I know that I am the one who will have to haul my luggage around from place to place. And I don’t want to pay an extra transportation fee if it weighs in att over fifty pounds.
9. I also eat better when I am alone because I am not in restaurants three times a day trying to finish everything on the plate. In fact, I eat only one restaurant meal a day, ask for a take-out container and then supplement my left-overs with fruit, vegetables or snacks that I have purchased throughout the day.
10. Finally, and with tongue in cheek I enjoy the fact that there isn’t anyone to correct my stories!

You don’t have to be afraid to travel on your own if you are wise. Just use your common sense, ask hotel personnel for advice about safe areas and keep your eyes open. With just a little practice, you will find that travelling on your own can be a wonderful experience!

Find Loan Companies Near to You

It can happen to anyone, however good you are budgeting. You are getting close to payday and, suddenly, out of the blue, the car breaks down, the heating packs up, or you faced with another type of emergency expense that you just weren’t expecting.

The traditional way for people to deal with this situation was to look through the newspaper or phone directory to find the nearest loan company that would provide a short-term, small loan, but searching for the nearest local loan company severely restricts your choices and it often means that you will need to stand in line at a local loan store, which can be very embarrassing.

Fortunately, the internet has made finding loan providers much easier, but it can be very time-consuming and frustrating making inquiries at lots of different web sites and you also need to be aware that every enquiry you make could trigger a credit check, which could adversely affect your credit rating.

There are, however, free services available on the internet that many people are not aware of that make the search for a loan Company much easier.

These websites partner with a network of lenders, so they give you more choice than just going direct to a single loan company. You just simply complete an online application form with a few details about your earnings and employment and then the system will try to match your requirements with one or more of their lenders.

Leaders in these networks may do credit checks, but they don’t usually use the big credit agencies, so the check won’t affect your credit rating. They are usually a lot more flexible than the major banks are about things like lending to people who have less than perfect credit ratings.

Of course, as with all credit arrangements, you need to make sure that you read the terms and conditions properly and that you fully understand when the loan needs to be repaid and how much interest and charges will be levied, but you do get the opportunity to do that before you agree to accept the loan.

You also need to be aware that short-term loans, or payday loans as they are sometimes called, are only meant to be used to tide you over to your next pay-check. If you try to use them for long-term finance, or you keep rolling them over, they can get very expensive.

So, if you do need cash fast for an emergency bill, don’t panic, take your time, and look around for the best deal. You don’t have to go running straight to the nearest loan shop in your town, you can do a bit of research for free on the internet, in the privacy of your own home.

So long as you use them for the purpose they are intended, and you pay them back on time, short-term small loans are and affordable way to see you through a cash crisis. Just be sure to read the terms and conditions of any loan before you take it out.

A Unique Giveaway Marketing Efforts

Marketing experts spend a great deal of time trying to understand the best advertising methods that really work. Although there are a lot of theories out there, and everyone has their own method that works for them, one thing is for sure: customers love freebies. Have you ever tried doing a contest on social media using a free product or service as a prize? If you have, you know that it’s a great way to get the word out about your business.

Many businesses routinely give away freebies to their customers (or even to their potential customers) as a way to get the word out about their business. Even though the medium frequently changes (giving away pens, T-shirts, air fresheners, etc.), the goal remains the same — when you give something with your logo on it that’s useful to a customer, it can increase your customer base and your profits.

Why Choose Something Like an Adhesive Screen Cleaner?

The key word here is “useful.” It’s not going to benefit your business very much if you give away something that your customers don’t need, or that they already have a lot of. Even though pens are popular giveaway items, they’re not always appreciated by everyone. More often than not, they end up getting forgotten on the floor of a car, or pushed to the back of a junk drawer in the kitchen.

An adhesive screen cleaner, that sits on the backs of phones or tablets, is very different from other giveaways. Not only is it useful in that everyone appreciates having a clean cell phone screen, but it’s unique too. An adhesive screen cleaner is a giveaway your customers will love, and they’ll remember it too, because chances are, they don’t have one. Yours will be the first one they ever see, which in turn, will help them to remember your company.

Smart Advertising

Another important tip marketing experts have often shared is that when you can find a way to keep your company logo in front of your customers for a significant period of time each day, you’ll make a bigger impression. That makes an adhesive screen cleaner the perfect choice. Your cleaners will feature your company logo, and they will be prominently placed directly on your customers’ cell phones, tablets or other electronic devices. Think about how often you use your cell phone in a day. Your customers use theirs frequently too. That makes giving away an adhesive screen cleaner a really smart way to advertise.